INSIGHTS INTO THE MARKETING SCAM OF THE RUNNING INDUSTRY

This blog was born from the desire to share my experience with an injury I once believed was trivial but that has followed me for years, one that I feel during every run. I went deep into the topic, from finishing the entire international YouTube catalogue on how to heal a periosteal inflammation to compiling scientific research that I gathered into a white paper. As a result, this blog is divided into several pages.

One page explains my injury, its origins, and how I fight it today with simple yet surprising tools.

Another page highlights the scientific studies and research papers I relied on to build this blog and the white paper that summarizes all the work behind it. I immersed myself in long and challenging studies, but I now understand far better everything connected to running, from biomechanics to the body’s physiological adaptations and much more. I’m genuinely glad to be able to share all of this here.

A final page is dedicated to go in guns blazing the running industry. That’s because most of the shoes they sell are designed for elite performance, yet we are told that without these “super shoes” we are at risk, whether it is cushioning, speed, or lost time in this practice. We are trapped in a race for new technologies that promise instant performance from the moment we buy a pair. I want to call this out and push brands to be more transparent, more honest, with marketing campaigns that are less manipulative, and retail sellers who focus less on selling and more on teaching customers the real issues, which requires better training.

Here, find the article explaining my journey, from the injury i have to